Publications IPH Magazine IPH Magazine 13th: Annals Hospitality in Patient Perspective
- Editorial - 13th
- HEALTH MANAGEMENT: Efficiency, Innovation and Sustainability
- Health Management Focused on Efficiency, Innovation and Sustainability!
- CONGRESS FOR COST AND FINANCIAL MANAGEMENT
- Hospitals, networks and sustainability
- Cost Reduction through Process Review
- Integrating Business Management to the Assistance Management
- International experience on the compensation models
- The Future of Hospital System - The Sustainability Challenge of Small Hospitals
- Advances in Patient Safety: Indicators and Impact on Cost Assistance
- Prospects for Public Private Partnerships and the Partnership Arrangements with Health Social - Critical Analysis of the PPP Brazilian Experiences in Health
- ENGINEERING, ARCHITECTURE AND LOGISTICS CONGRESS
- Hospital Logistics: Intelligence at Service for the Health Manager
- PEOPLE MANAGEMENT AND LEADERSHIP CONGRESS
- Illusionist Performance: Transformation and Innovation in Tough Times
- Implementation Careers & Salaries: New Paradigms and Opportunities
- The Art of Leading Generations X, Y and Z - How to retain talent?
- Giving Back Over the Organizational Climate - Talent Retention Strategies
- Creative Practices to Innovate in HR
- HEALTH MANAGMENT CONGRESS
- Efficiency
- Efficiency (2)
- The Process of Change in Bolivia "Hospital Arco Iris" from Solid Hospital to Liquid Hospital
- PATIENT'S QUALITY AND SAFETY CONGRESS
- Impact of External Assessment in Brazil
- Impact of External Assessment in Brazil (2)
- Quality and impact of patient safety in the hospital financial result - Santa Casa de Misericordia de Maceió
- Quality and Safety Integration on Education Process
- Management
- The Apthapi as Innovation Strategy in the Humanization of Healthcare Hospitality
- The experience of the State Hospital Sumaré / Unicamp in management by care
- HOSPITAL HOTEL CONGRESS
- Hospitality in Patient Perspective
- Hospitality at the Service of Humanization
- Hospitality and Humanization
- Hospitals Infrastructure Trends aimed at Physical and Mental Comfort for Patients and Families
- The Multidisciplinary Integration of Beds Management as a Way to Seek Effectiveness
- Spirituality in Hospitals Focusing on Healthcare Hospitality
Hospitality in Patient Perspective
Henrique Miller Balieiro
The management in healthcare has developed to respond and adjust numerous problems, among which we can highlight the rising costs, increasing access restrictions (private services) and decreased quality of services associated with increasing costs.
There is real need for professional policy of organizational development with adaptations to the requirements of a dynamic market that demands efficiency and effectiveness to customers increasingly knowledgeable about the market.
The alternatives to meet this market are in the reinvention and restructuring of strategic planning, human resources management programs, information improvement, quality programs.
Among the alternatives to improve the service, the perception of this improvement, attracting customers associated with their safety growing hotel management that is becoming an increasing share of the market as among the main customers of hospitals are patients and their companions.
In addition to the assumptions here already described as technology, resolving power and security you need an annual planning aligned with a budget with targets to be met, including the following areas: sales department (marketing and sales), governance, maintenance, administration, reception, recreation, food and drinks.
The concern of taking care of service, and not only of the patient, in its various stages may be the most noticeable characteristics of the patient and their carriers. Making it possible to get the loyalty of your customers and to attract new ones in the future.
Defining what is the value pack in your institution, which storable elements, catered meals, hygiene, non-stock elements and appreciate the cleanliness, comfort and safety are the watchwords in this new scenario.
Meeting the needs and desires that influence the expectations of patients and their companions, because they are the main drivers in search of services.
Increasing the market share of the hospital and creating in your hotel structure the concept of conflict (tradeoffs), i.e. being efficient and effective at times that are known to have waiting situations so the customer leave satisfied, for an exemple: check-out, bath time, room hygiene etc.
To conclude, the sale of the product diagnosis, treatment and prognosis for a good professional team of health is still and always will be the foundation of any institution of health, and this product must have to be rooted in patient safety.
The new niche market is the perception of the service. The quality, safety, technology has to be in line with a good perception, food, hygiene and also leisure during a hospital stay.
Investing in hospitality healthcare will encourage your patient to become a customer, as well as his accompanying clients, who will become your patient if they ever become a patient.
Henrique Miller Balieiro
Graduated in Medicine at the Valencia School of Medicine, Cardiologist by the Brazilian Society of Cardiology-SBC, Intensive by the Brazilian Intensive Medical Association - AMIB, Master and PhD in Cardiovascular Sciences at the Universidade Federal Fluminense-UFF.
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